A millennial parent rooted to traditions.-Amritha Ramchandar- Shubh Avartha

Women are  the blessings of our life. I get inspired when I read/hear the success stories of my family women. But if I start the series with my family it will be more of bragging them. So What I have done is to bring in my friend into picture as friends are like family right?

First Let’s Discuss what made me write this series?

Women are multitasking by nature. They wear too many hats in their life to achieve their goal. Even being a mommy women are able to balance their house as well as their passion to give a life to their passion.So if someone accomplishes… Click To Tweet

I love to follow successful stories just to know what they do different to make them special in the crowd.Hence I have decided to interview some inspirational women every week and learn their tactics. I am going to call the series “Mommies around Me”. After all we women achieve our dreams even being a mommy right?. You get the gist ;).

My first guests for the interview series is my own friend “Amritha Ramchandar”, Jewelry Designer and runs a Jewelry Boutique

Explain yourself in about 10 words.

Wanderlust, fun-loving, food enthusiast, passion for cooking, avid reader, love for shopping n creativity, millennial parent, rooted to traditions.

Tell us about your ‘your business’.
Shubh Avartha is an e-store with assorted and exquisite collection of custom made precious n semiprecious beads jewellery and German Silver accessories. The label is based in Chennai, India that provides couture jewellery and accessories.
 Tell us about your journey so far.
We started catering to the public domain in June, 2016 by creating an official page on Facebook under the name Shubh Avartha. We have entered 3rd year now with around 480 followers. Soon in July, 2017 we launched our jewellery collection on Instagram as well under the name shubh_avartha_boutique with around 175 followers. Shubh Avartha jewellery collection is already on sale and is regularly promoted through jewellery exhibition at various events n venues.
What makes you business unique?

In the world of beauty n glamour, women constantly seek to stay in trend while standing out as an individual. There is an increasing demand to provide the trending designs at an affordable price. Shubh Avartha meets this demand by providing customized jewellery designs that are affordable, trendy n seldom duplicated. What makes us unique is we customize one of a kind pieces that are competitively priced and handmade with utmost care n quality. We believe in customer satisfaction.

How long have you been into this business and what made you decide to start this?

Officially, it’s been 2.9 years in business. I was always passionate about redefining jewellery. I have inherited this quality from my mother. So, with her constant guidance I wished to pursue this passion to next level n make it a profession.

How many children do you have? Ages? What do they think about you being a mompreneur?

I m blessed with a 7 yr old daughter who still keeps me on my toes round the day like a toddler.
2yrs back, when she was still smaller it was not so easy to make her understand but the legacy has paved its way. Now my daughter shows keen interest in designing n customizing. She gives her suggestions n ideas n quite has a good knowledge of few names of gemstones too..It won’t be a surprise to me if she continues to launch her own fashion line in near future.!!
How do you juggle motherhood and your work?

I am lucky enough to have been bestowed with ever supportive n encouraging hubby and in-laws apart from my parents who are always there. Besides them, my daughter has learnt to become more independent now when it comes to simple activities be it her studies or helping me out.

What is the best part about your work? What were the challenges involved? 

As a jewellery designer, you can make your pieces from scratch or buy your supplies from a wholesaler. The more creative you get with your materials, the more you can promote your jewellery. This is a challenge. Customer service n satisfaction is another important challenge. Our goal is to expand the reach of the jewellery line across all price demographics and into new product lines.

Any advice for mompreneurs?

From my experience, I would like to quote that being unique/innovative makes you stand out from the crowd but it’s the constant hard work that pays off at the end of the day.

What is the one most important parenting rule you live by?

Parenting rules have always evolved with changing times. Personally, I feel parenting becomes easy when we as a parent always visualize a particular situation from our child’s perspective. Once we understand their perspective, we can resolve any issue mutually with ease.

Just for fun: If you were a Vehicle, which vehicle would you be?

I would like to be a spacecraft.

You can follow her

Instagram: Shubh Avartha 

Facebook: Shub Avartha

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I’m Salma Mehajabeen Shajahan aka alizehmysoul. I’m a parent of a 3 year Old, a mommy blogger, author, designer, and busy mom like you. Welcome to a place which supports mommies in their spiritual, motherhood, and parenting tips. Join me for amazing free printables only for AMS members. 2019 is the year of exciting new digital products being launched on AMS. Join the mommyhood and never miss an update or freebie. Connect with me anytime at I’d LOVE to hear from YOU!

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  1. Amritha Ramchandar says:

    Hey Salma..Thank u so much for having me dear..It was an amazing experience.. Looking forward for more such works..Keep rocking..All the very best for your future endeavors..

    1. alizehmysoul says:

      Thank you amri! I also loved working on this collaboration. All the very best for your future endeavors..

  2. Usha R Poornima says:

    Hi dear salma!!! U are doing a great job!! Not just words but mean it!!

    Have been following alizehmysoul and its so good is should say!!

    If not we then who?? We should empower,support and love each other… Mommies around me is a great initiative… My best wishes dear!!!

    1. alizehmysoul says:

      Thanks akka. This means a lot.

  3. Raji Raguraman says:

    super amirta .congrats .keep rocking.all the best to ur future.god bless you

    1. alizehmysoul says:

      Thank you for commenting 🙂 will pass on the information to Amritha!

    2. Amritha Ramchandar says:

      Thank u so much Raji akka..This means a lot..

  4. Very nice @⁨Amritha Ramachandar⁩ and @⁨Salma Mehajabeen⁩. It’s a great start. Hoping you achieve great heights in near future best of luck guys

    1. alizehmysoul says:

      Thank you Sam! Hope you will visit our page in the near future!

  5. Amritha Ramchandar says:

    Thank u so much Sam..

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